Privacy Policy
Miniature Heroes Privacy Policy
Effective date: 8 July 2026
Last updated: 8 July 2026
1. Introduction
This Privacy Policy explains how Miniature Heroes collects, uses, stores and protects personal information when you visit our website, create an account, place an order or contact us. We process personal data in accordance with the UK GDPR, the Data Protection Act 2018 and the Data (Use and Access) Act 2025.
2. Data Controller
Miniature Heroes is the data controller. Contact: [email protected].
3. Personal data we collect
Identity and contact details; account information; order history; billing and delivery addresses; communications; IP address, browser/device data; cookie identifiers; marketing preferences.
4. How we collect data
Directly from you, automatically through cookies and analytics (where applicable), and from payment and delivery providers involved in your order.
5. Lawful bases
Contract performance, legal obligation, legitimate interests, and consent where required (such as non-essential cookies and certain marketing).
6. How we use your data
Process and deliver orders; provide customer support; manage accounts; detect fraud; improve our website; comply with legal obligations; send marketing where permitted; request product reviews after purchase (optional).
7. Payments
Payments are securely processed by Stripe and/or PayPal. We never store complete payment card details.
8. Sharing information
We may share information with payment processors, delivery companies, hosting providers, IT support, accountants, legal advisers and regulators where required. We never sell your personal information.
9. International transfers
Where data leaves the UK we use approved safeguards such as adequacy regulations or standard contractual clauses.
10. Cookies
Essential cookies are used for website functionality. Analytics and advertising cookies are used only where required with your consent. You may change your cookie preferences at any time.
11. Marketing
You may opt in to marketing emails. You can unsubscribe at any time using the unsubscribe link or by emailing us.
12. Retention
We retain information only as long as necessary for legal, accounting, tax and customer service purposes.
13. Security
We use appropriate technical and organisational measures including encrypted connections, secure hosting, backups, restricted access and password protection.
14. Your rights
You may request access, rectification, erasure, restriction, portability, object, or withdraw consent where applicable. We will respond within the timescales required by law.
15. Complaints
Under the changes effective from 19 June 2026, you may first raise any privacy concern directly with Miniature Heroes by emailing [email protected]. We will acknowledge your complaint, investigate it fairly and aim to provide a substantive response within one calendar month. If you remain dissatisfied, you may complain to the Information Commissioner’s Office (ICO).
16. Third-party websites
Links to external websites are provided for convenience. Their privacy practices are governed by their own policies.
17. Changes
We may update this policy from time to time. The latest version will always be published on our website.